Marine Toys for Tots’ 78th Holiday Campaign Delivers Hope to Children Living in Poverty
(NewsUSA)
- As the first signs of the holiday season appear across America, the Marine Toys for Tots Program is rallying the Nation’s compassion. With the launch of its 78th annual Holiday Campaign, this cherished tradition renews its mission to deliver not just gifts, but hope, dignity, and joy to millions of children living in poverty.
From October 1st through December 25th, U.S. Marines, Local Community Organizations (LCOs), and thousands of dedicated volunteers will unite in nearly 880 local Toys for Tots chapters across all 50 states, Washington, D.C., Puerto Rico, Guam, and the U.S. Virgin Islands. Their shared goal is simple yet profound: to ensure that no child wakes up forgotten on Christmas morning.
When nearly 40% of American children live in households struggling to make ends meet, holiday joy can feel heartbreakingly out of reach. For many families, warmth, stability, and even play have become luxuries. Toys for Tots stands ready to provide holiday hope—one toy, one book, one act of kindness at a time.
Toys for Tots recognized National Child Poverty Day on October 17th, a day to remember that behind every statistic is a child who deserves to feel seen and valued. Through the collective generosity of communities nationwide, Toys for Tots delivers far more than toys—together with our donors and volunteers, we deliver hope, emotional relief, and a belief in a brighter future.
“Bringing the magic of Christmas to children in need takes a united effort,” says LtGen James B. Laster, USMC (Retired), CEO of the Marine Toys for Tots Foundation. “When we hear of a family facing hardship, our Marines and volunteers rise to the occasion—working tirelessly to make sure no child is left without hope and joy during Christmastime.”
Last year alone, Toys for Tots distributed more than 30 million toys, books, and gifts to nearly 13 million children—the largest outreach in the Program’s history, but the need remains urgent. More families are reaching out, with parents working multiple jobs just to put food on the table and praying for a Christmas miracle. That’s when the spirit of Toys for Tots comes alive—when ordinary people transform hardship into holiday magic.
That magic found its way to three-year-old Nico, who had one simple wish: a “doggy.” After losing their home, Nico and his mother, Mira, were living out of a car. “I felt like the world’s worst mom,” Mira said. “We had no home, no presents—how could I possibly give him a dog?”
Thanks to the compassion of donors and the swift efforts of local volunteers, Nico awoke on Christmas morning to find a walkable toy dog and a book about dog breeds. “I hadn’t seen him smile like that since we lost our home,” Mira recalled. “That night, he fell asleep holding the toy in his arms.”
For a child in crisis, a toy isn’t just a gift—it’s a message that says you are loved and remembered, and that your dreams matter.
Throughout this holiday season, Toys for Tots reminds every American that the smallest act of giving can change a life. You can help create more moments like Nico’s—where a child’s smile says everything.
To learn more or make a donation, visit toysfortots.org.
- On Sunday, September 21st, Marine Toys for Tots returned to the racetrack with Richard Childress Racing (RCR), proudly sponsoring Austin Dillon’s No. 3 Chevrolet in New Hampshire. But this race wasn't just about speed— it was about heart, hope, and the power of possibility through the impact of Toys for Tots and supporters across the Nation.
- The end of summer means back-to-school season for families across the country. As parents shop for new backpacks and clothes, they should be sure not to overlook one of the most important parts of the back-to-school checklist – the visual health of their child.
- For millions of children across America, the back-to-school season is filled with excitement and promise. But for far too many, it begins without access to books—the most critical tool for academic success. Every student deserves to walk into school embraced by the excitement of learning—not burdened by what they lack. Marine Toys for Tots—the Nation’s premier Christmastime children’s charity—has grown into a powerful, year-round force for good. Among its year-round programs, the Toys for Tots Literacy Program continues to provide pages of possibility and ignite a love of reading to disadvantaged children well beyond the holiday season through Operation Turn the Page.
- News - the good, the bad, the fake - is everywhere, all the time. It’s on our phones, feeds and in our faces 24/7. And while that can be overwhelming for adults, it’s downright distressing for children who haven’t yet developed the skills to look beyond scary headlines, clickbait, and partisan spin.
- As families across the country prepare for the new school year, many are doing more than buying backpacks and pencils. They’re searching for, evaluating, and choosing from an expanded set of educational options. This year, for millions of families, the first day of classes isn’t just a return, it’s the beginning of something new. Whether a child is making an expected transition to - like starting kindergarten or transitioning to middle or high school, or switching types of schools altogether, parents are making active, thoughtful choices about where their children will learn.
- The magic of Christmas doesn’t wait until December, and neither does Marine Toys for Tots. Nationally recognized as America’s flagship children’s Christmastime charity during the holiday season, Toys for Tots remains committed to delivering hope and joy to children in need all year long.
- For children, the hours before and after the school bell rings are full of potential. For parents, they’re often the most stressful parts of the day: rushing to drop off, coordinating pickups and wondering if their child is safe and happy. That’s where a high-quality before- and after-school program becomes a game-changer.
- Grass-stained sneakers. A shiny, round ball. A handful of four-year-olds laughing and clapping nearby. And then, for Soccer Shots participant Ben, a big moment — his very first kick.
- Marine Toys for Tots has been delivering joy and comfort to children in need during the holiday season for 77 years. While the core of their mission is their Holiday Campaign, the Program recognizes that needs exist beyond seasonal boundaries. That is why Toys for Tots has evolved to provide continuous support to disadvantaged children whenever they need it most.