(Erika Braaksma ) - While World Lung Cancer Day was recognized on August 1, the urgent need to raise global awareness for those affected by the disease and to accelerate the search for a cure remains year-round. With this ongoing mission in mind, Lung Cancer Foundation of America (LCFA) and the International Association for the Study of Lung Cancer (IASLC) are observing the month by awarding $200,000 to two of the field's most promising young scientists. This investment addresses a critical reality in oncology: too often, brilliant research ideas stall not because they lack vision, but because they lack resources. By providing this funding, LCFA and IASLC are ensuring these researchers have the momentum they need to turn today’s innovative ideas into tomorrow’s life-saving breakthroughs.

The two funded projects take aim at two of the toughest questions in the fight against the disease: how to catch lung cancer earlier, and how to stop it from outsmarting the very treatments designed to beat it. Both are essential to the same goal, helping patients live longer, better lives.

The Early Career Researcher (ECR) grant program gives emerging scientists the fuel they need to secure a major independent research award, which can be a launching pad for a career. These researchers aren't just studying the future of lung cancer science; they're building it.

This year's recipients, selected for the originality of their proposals and their potential to change patient outcomes, are Dr. Jared Mayers of Fred Hutch Cancer Center and Dr. Jaime L. Schneider of Dana-Farber Cancer Institute.

The timing could not be more urgent. Competition for research dollars grows fiercer every year, even as lung cancer claims a life in the United States every 4.2 minutes. When bold, early career investigators are handed real, independent funding, their most innovative ideas don't stall on a shelf. They move forward, and they change what's possible in oncology.

"Supporting early-career investigators is not just a strategic priority. It is a necessity for the future of oncology," said Kim Norris, co-founder and president of LCFA. "By investing in these researchers, we are accelerating the pace of discovery and ensuring that promising ideas in metabolic tracking and drug resistance can move from the laboratory to the clinic, where they are needed most."

Dr. Jared Mayers, Fred Hutch Cancer Center: Hunting the hidden influencers inside the lung. Dr. Mayers is investigating how the naturally occurring bacteria living in our lungs may quietly shape the development of lung cancer. Because these bacteria exist in such tiny amounts, they've long been nearly impossible to study. So Dr. Mayers is building the tools to see them by developing highly sensitive new techniques to capture and analyze how these microbes behave inside lung tissue. By mapping how they contribute to cancer, his team hopes to uncover entirely new ways to stop the disease before it ever starts. 

Dr. Mayers says his inspiration is simple: "We don't get new drugs, we don't get new therapies, we don't get longer lives, better quality lives, more time with family unless we invest in the upfront groundwork.”

Dr. Jaime L. Schneider, Dana-Farber Cancer Institute: Cutting off cancer's escape route. Dr. Schneider is decoding how lung cancer cells learn to survive and keep growing even after treatment. Her focus: how these cells manage their energy and where that system has a weak link worth exploiting. Her goal is to design new, more effective therapies that keep cancer from adapting, offering better and longer-lasting options for patients whose disease has grown resistant to standard chemotherapy and targeted treatments.

 "I was simply blown away by the tremendous arsenal of new drugs that had just come out that were really changing patient lives," said Dr. Schneider, describing what drew her to thoracic oncology.

LCFA and IASLC invite the community to go behind the science with all of the LCFA/IASLC ECR grant recipients. Visit these researchers’ profiles and video insights into their lab work at LCFA’s Meet the Researcher.

LCFA’s Early Career Research Grant Program is known for a remarkable "multiplier effect" currently at 13X return on investment. By providing the first spark for transformative science, the program has awarded 25 grants totaling $4.6 million, funding that has since grown into more than $50 million in additional grants from other organizations building on LCFA-supported research. That track record means Dr. Mayers and Dr. Schneider aren't just receiving funding, they're gaining the foundation to secure the major, long-term support their life-saving work deserves.

This $400,000 investment underscores LCFA and IASLC’s ongoing commitment to accelerating the pace of discovery for patients everywhere. For more resources and information about lung cancer, visit lcfamerica.org.

(NewsUSA) - As millions of Americans turn to social media, online videos and AI-driven platforms for health information, the Health In Hand Foundation is launching a new resource to help consumers navigate an online environment where not everything they see is real. 

Health In Hand today released “How to Spot an AI-Generated Health Video,” providing practical, accessible guidance for evaluating health videos and claims before liking, sharing, following advice, or making a purchase. 

Why Evaluating Online Health Information Matters

The resource comes as Americans increasingly seek health information online. According to recent research, more than one-third of Americans get health information from social media and 1 in 5 use AI chatbots. At the same time, more than half of consumers say it has become difficult to know which sources to trust.

As AI-generated content becomes more sophisticated, some videos are designed to resemble healthcare professionals, medical experts, or trusted wellness influencers, making it increasingly difficult for consumers to distinguish credible information from misleading or fabricated claims.

The new Health In Hand resource is intended to support safer, more informed self-care decisions, encouraging consumers to pause and evaluate the information they encounter rather than relying solely on how professional or convincing a video appears. 

"Consumers today are navigating a health information environment unlike anything we've seen before. An AI-generated video can look professional, sound credible, and spread to millions of people within hours," said Mary Leonard, Executive Director of the Health In Hand Foundation. 

"Health In Hand is committed to helping consumers separate fact from fiction,” Leonard added. “Our goal is not to make people distrust everything they see online. It's to give them practical tools to ask the right questions, verify sources, and make informed self-care decisions with confidence for themselves and their families."

Think Before You Trust: Three Questions Every Consumer Should Ask

The tool starts with three simple questions consumers can use to evaluate online health content.

Does the video look or sound artificial? Strange blinking, unusual mouth movements, robotic speech, distorted background text, or visuals that appear unnaturally smooth can sometimes indicate AI-generated content. However, Health In Hand emphasizes that appearance alone is not enough to determine whether information is trustworthy.

Can you verify who is speaking? Consumers should look for a real name, professional credential, or organization and determine whether the person can be verified outside social media. A clinic, hospital, or professional organization website may provide useful confirmation.

What is the video trying to sell? Consumers should be cautious when a video promotes a miracle cure, unrealistic results, or a single urgent solution. Health claims should be compared with information from trusted health sources.

Five Red Flags That a Health Video Deserves a Second Look

Next, the tool highlights five red flags consumers should watch for. Among them are videos that look unnaturally perfect, with faces, voices or movements that seem slightly off despite polished production. Another warning sign is an apparent expert who relies on staged visual cues, such as a white coat, generic certificates, or vague titles, to create a sense of authority without providing verifiable credentials.

Consumers should also be cautious of health messages that promise a cure, suggest replacing a current medicine, or guarantee dramatic results with little or no evidence. Urgency is another potential red flag. Statements such as “limited time” or “act now,” particularly when paired with an immediate purchase link, can be pressure tactics rather than indicators of trustworthy health information.

Finally, consumers should take a closer look at dramatic before-and-after results. Claims involving rapid weight loss, instant improvements, or seemingly perfect transformations may be edited, exaggerated, or fabricated.

Helping Consumers Navigate the Future of Digital Health Information

As artificial intelligence continues to transform how health information is created, shared, and consumed, Health In Hand is expanding its efforts to help consumers evaluate what they see online and make safer, more informed self-care decisions for themselves and their families. 

The Foundation's new tool is part of its broader mission to provide trusted, evidence-based self-care education while helping consumers recognize and avoid misleading health claims online. The "How to Spot an AI-Generated Health Video" tool is available now at HealthInHand.org.

(NewsUSA) - July 22 is World Brain Day, a day that highlights the importance of overall brain health. It’s the perfect time to think differently about what caring for your brain can mean for you. While researchers continue to learn more about Alzheimer's disease and other dementias, one thing is becoming clear: healthy lifestyle choices can help support brain health over time.

That's the idea behind the Alzheimer's Association's new (re)think your brain initiative, which translates the latest brain health research into practical, everyday habits people can start today.

For too long, Alzheimer's disease and other dementias have been viewed as conditions to address only after symptoms appear. New science-based research is changing that understanding, showing how lifestyle choices play an important role in helping to support brain health over time. Everyday habits, including how you move, what you eat, how you sleep, how you engage your mind and more, may help protect memory and thinking and potentially reduce the risk of dementia.

While there is growing overall interest in brain health, many people still don't know how to begin caring for their brain. The Alzheimer's Association 2026 Alzheimer's Disease Facts and Figures report shows that nearly 9 in 10 people say brain health is important, but only 1 in 10 say they know how to maintain it.

The Alzheimer's Association developed (re)think your brain to help close that gap, making brain health science easier to understand and turn into meaningful action. Through its “6-Step Challenge,” the initiative encourages people to:

· (re)think your habits: Check your current habits and build a personalized brain health action plan.

· (re)think your day: Start with one habit and build from there by incorporating everyday changes into your routine.

· (re)think your movement: Get moving. Regular physical activity supports brain health and overall well-being.

· (re)think your diet: Eat right. Track what you eat and look for ways to improve your nutrition.

· (re)think your mind: Challenge your brain by learning something new.

· (re)think what's next: Monitor your health and invite a friend to take steps toward better brain health with you.

"The Alzheimer's Association is committed to translating the latest science into practical guidance people can understand and use right away to proactively care for their brain health," said Joanne Pike, DrPH, president and CEO of the Alzheimer's Association. “Through (re)think your brain, we're helping people take meaningful steps today to help support brain health for years to come."

This World Brain Day, take the opportunity to (re)think what brain health can really mean for you.

To begin building your own brain-healthy habits, visit www.rethinkyourbrain.org.

(NewsUSA) - Heart disease is often thought of as a condition that affects older adults, but new research from the American Heart Association suggests the future of women's heart health may be far more concerning—and that prevention should begin much earlier in life.

A new scientific statement published in Circulation, the flagship peer-reviewed journal of the American Heart Association, projects that nearly 6 in 10 women in the United States will be living with some form of cardiovascular disease by 2050 if current health trends continue. The increase is largely driven by rising rates of high blood pressure, diabetes and obesity—conditions that are becoming more common not only among adults but also among younger women and girls.

Cardiovascular disease is already the leading cause of death for women in the United States, affecting more than 62 million women and accounting for one in every three female deaths. The new projections indicate that without greater awareness and earlier prevention, the health and economic burden of cardiovascular disease will continue to grow over the next several decades.

Lifestyle expert Jennifer Bonner says these findings serve as an important reminder that heart health isn't something women should think about only later in life.

"Many women don't realize that the risk factors for heart disease often begin years before symptoms ever appear," Bonner explains. "The choices we make today—how we eat, how active we are, how well we manage stress and other health conditions—can have a lasting impact on our heart health tomorrow."

The report highlights several trends that health experts find especially concerning. By 2050, nearly 60% of women are projected to have high blood pressure, while more than one in four will have diabetes and more than 60% will be living with obesity. These conditions significantly increase the risk of heart disease, heart failure, stroke and other cardiovascular complications.

The findings also reveal that these health challenges are appearing earlier than many people expect. Among women ages 22 to 44, rates of cardiovascular disease and major risk factors are expected to climb substantially in the coming years. Even younger generations are being affected. Researchers project that nearly 32% of girls between the ages of 2 and 19 could have obesity by 2050, influenced in part by inadequate physical activity and poor nutrition.

"This isn't simply about preventing disease later in life," Bonner says. "It's about creating healthy habits early so girls and women have the opportunity to enjoy better health throughout every stage of life."

The scientific statement also points to significant disparities across communities. Women identifying as Black, Hispanic, American Indian or Alaska Native, Asian and multiracial populations are projected to experience some of the largest increases in cardiovascular risk factors. For example, more than 70% of Black women are projected to have high blood pressure and obesity by 2050, while Hispanic women are expected to experience one of the largest increases in hypertension and Asian women one of the greatest increases in obesity.

Although these projections are concerning, experts emphasize that they are not inevitable.

According to the American Heart Association, as many as 80% of heart disease and stroke cases may be preventable through healthy lifestyle choices and effective management of risk factors. The organization encourages women to follow Life's Essential 8™, which promotes better cardiovascular health through balanced nutrition, regular physical activity, quality sleep, avoiding tobacco, maintaining a healthy weight, and managing blood pressure, cholesterol and blood sugar.

Heart health also deserves attention during every stage of a woman's life. Pregnancy, perimenopause, menopause and aging can all influence cardiovascular risk, making routine medical care and preventive screenings increasingly important. Understanding personal risk factors and working with healthcare providers can help women take proactive steps before serious problems develop.

"The future isn't set in stone," Bonner says. "Every woman has opportunities to protect her heart, whether she's raising a family, building a career or entering a new stage of life. Small changes made consistently can lead to healthier outcomes for years to come."

For trusted information about cardiovascular disease, prevention strategies and resources designed specifically for women, visit www.heart.org or www.goredforwomen.org.

(NewsUSA) - Uterine fibroids can make day-to-day living a challenge for many women. While fibroids are common, they are much more common in women of color. Up to 80% of Black women experience them by age 50. Yet many women are unaware of uterine fibroids and the range of treatment options to help them feel better and return to their daily lives.

Uterine fibroid embolization (UFE) is a non-surgical treatment performed by an interventional radiologist. A catheter is inserted through a tiny incision and guided using real-time medical imaging to the blood vessels supplying the fibroids. Small particles are injected to block blood flow to the fibroids, causing them to shrink over time. Compared to open surgical options, UFE typically results in less pain and a shorter recovery period.

“Before UFE, my entire life was planned around my fibroids — what I could wear, where I could go—all to manage the symptoms and pain I was experiencing,” said Kenya Green, a patient who has experienced fibroids for decades. “When I asked my OBGYN what my options were, I was told I could go on birth control or that I needed to have a hysterectomy.”

Uterine fibroids are not cancer. They are growths that develop in the uterus that can significantly impact menstrual health, causing heavy bleeding, bloating and severe pain. Women often suffer in silence, or think that surgery is their only option – it is not.

“I was in my early 30s and I was not ready for the changes hysterectomy would bring,” Green said. “I found out about uterine fibroid embolization from a friend who referred me to an interventional radiologist, who was able to help.”

“Fibroids are the number 1 reason why women undergo hysterectomy, which is unnecessary in the significant majority of cases and can be replaced with the much safer, less invasive, nonsurgical UFE procedure,” said John Lipman, MD, an interventional radiologist and founder and medical director of the Atlanta Fibroid Center. “Compared with surgery, UFE is much less invasive, less expensive, has a much shorter recovery time (days versus weeks or months), and is covered by all major insurance plans.”

Awareness and access to fibroid diagnosis and treatment are vital. Uterine fibroids are three times more common in Black women and twice as common in Hispanic women, but 36% of Black women and 22% of Hispanic women mistakenly believe they are not at risk of developing fibroids.

“It has been shown in multiple medical studies that most women suffering with fibroids do not hear about UFE as a treatment option from their doctor despite full endorsement from the American College of Obstetrics and Gynecologists (ACOG) back in 2008,” Lipman said. “Women are entitled to know all of their treatment options and not just the surgical ones. UFE is an absolute game changer for fibroid sufferers, but the biggest problem is that most patients are unaware of this outstanding procedure and need to obtain a second opinion from an interventional radiologist.”

After UFE, Green has experienced a marked improvement in her quality of life. “Since I had my UFE, I no longer have to plan my life and my wardrobe around my fibroid symptoms,” Green said. “I am pain free and living a life of abundance, enjoying time with friends and family without worry.”

As we recognize July as Uterine Fibroid Awareness month, all women deserve to know their uterine fibroids treatment options. For more information, visit the Radiology Health Equity Coalition Uterine Fibroid Resources page.

(NewsUSA) - A whiter, brighter smile remains one of the most desirable dental improvements, but many consumers are concerned about commercial tooth-whitening products, especially those with sensitive teeth.

The high levels of peroxide in many commercial whitening systems are effective, but can cause or increase tooth and gum sensitivity. Peroxide penetrates tooth enamel to break down stains, but generates free radicals which can irritate the nerves inside the teeth, promoting sensitivity that lasts for days. In addition, improperly applied peroxide-based whitening products can irritate the soft tissue of the gums, causing redness, pain, or a burning sensation.

“Consumers are increasingly seeking whitening solutions that deliver cosmetic results without compromising oral comfort,” said Herb Moskowitz, DDS, Chairman of ioTech International. “People want effective whitening products that are gentle enough to support everyday oral wellness.”

A new, gentle tooth-whitening gel, ioBrite Gentle^TM, was designed by a cosmetic dentist to provide professional strength whitening while removing the stubborn stains caused by coffee, wine, tea, soda, smoking, and age-related discoloration. Unlike many commercial bleaches, ioBrite Gentle improves the appearance of teeth without the irritation, for a zero-sensitivity tooth-whitening system that is gentle on tooth enamel and gums. Testing on over 80 dental professionals with sensitive teeth confirms the efficacy and lack of sensitivity, said Dr. Moskowitz.

The new ioBrite Gentle system kit contains enough gel product for up to 30 treatments. The gel can be used with custom dental trays or applied directly with the included applicator brush and cheek/lip retractors. The mint-flavored formula is enamel-safe, cruelty-free, gluten-free, and made in the U.S.A.

The ioBrite Gentle tooth whitening system reflects ioTech’s broader focus on gentle oral care formulations and overall oral wellness, and provides a dentist-strength teeth-whitening kit designed for people who want professional whitening results without sensitivity, that is easy to use at home and is only a fraction of the cost of dental office whitening.

Dr. Moskowitz notes that ioBrite Gentle is ideal for patients with sensitive teeth and is backed by a zero-sensitivity guarantee.

ioBrite Gentle is available directly through the company’s consumer store or from Amazon.com.

“Consumers should not have to choose between a whiter smile and oral comfort,” added Dr. Moskowitz. “The future of whitening lies in balancing cosmetic improvement with healthier, more comfortable oral care.”

Visit iotechinternational.com to learn more, and follow ioTech’s blog A Deeper Dive into Oral Health for more in-depth discussions on oral care. 

(NewsUSA) - Why Does Your Diet Matter for Heart Health?

What you eat plays a major role in your heart health. According to the American Heart Association, poor diet quality remains one of the leading contributors to cardiovascular disease and related health risks.

More than half of adults and about 60% of children in the United States have unhealthy diets. These eating patterns can contribute to high blood pressure, obesity, and other chronic health conditions. The good news is that healthy eating does not require perfection. Small, sustainable improvements can make a meaningful difference over time.

The American Heart Association's updated dietary guidance focuses on an overall healthy eating pattern rather than counting individual nutrients. The goal is to make heart-healthy choices easier, more practical, and sustainable throughout life.

What Are the 9 Steps for a Heart-Healthy Diet?

1. Maintain a Healthy Balance Between Food and Activity

Achieving and maintaining a healthy body weight starts with balancing energy intake and physical activity. Paying attention to portion sizes and staying active can help support long-term heart health.

2. Eat More Vegetables and Fruits

Fill your plate with a variety of vegetables and fruits every day. Different colors, textures, and types of produce provide a wide range of nutrients that support overall wellness.

Fresh options are excellent, but canned and frozen fruits and vegetables can also be nutritious, affordable, and convenient choices.

3. Choose Whole Grains More Often

Whole grains provide more nutritional value than refined grains.

Examples of whole-grain foods include:

• Whole-wheat bread
• Brown rice
• Oatmeal
• Whole-grain pasta

Choosing whole grains more often can support a healthier dietary pattern.

4. Prioritize Healthy Protein Sources

The American Heart Association recommends shifting toward plant-based protein sources whenever possible.

Healthy protein choices include:

• Beans
• Lentils
• Peas
• Nuts
• Seeds

Fish and seafood are also encouraged as part of a heart-healthy eating pattern.

If you choose to eat red meat, select lean cuts, avoid processed varieties, and keep portions moderate.

5. Replace Saturated Fats with Unsaturated Fats

Not all fats are the same.

Heart-healthy unsaturated fats can be found in:

• Nuts
• Seeds
• Avocados
• Nontropical plant oils

Replacing foods high in saturated fat with these healthier fat sources can support cardiovascular health.

6. Choose Minimally Processed Foods

Whenever possible, select foods that are close to their natural state.

Minimally processed foods typically contain fewer added ingredients and may help reduce reliance on ultraprocessed products. Building meals around whole foods can make healthy eating easier and more satisfying.

7. Limit Added Sugars

Added sugars are commonly found in beverages, snacks, desserts, and packaged foods.

Reducing consumption of sugar-sweetened beverages and foods with added sugars can support heart health and help maintain a balanced diet.

8. Reduce Sodium Intake

Many people consume more sodium than they realize because it is often hidden in packaged and prepared foods.

To reduce sodium:

• Read nutrition labels
• Choose lower-sodium options
• Cook more meals at home
• Use herbs, spices, and lemon for flavor instead of salt

These simple adjustments can help support healthy blood pressure levels.

9. Be Mindful About Alcohol Consumption

If you do not drink alcohol, don’t start.

For those who choose to consume alcohol, moderation is important. Excessive alcohol intake may increase the risk of high blood pressure and other health concerns.

Why Is It Important to Start Healthy Habits Early?

Healthy eating patterns benefit people at every stage of life.

The American Heart Association recommends establishing healthy dietary habits early because they can influence long-term cardiovascular health. Children should begin following a heart-healthy eating pattern at age one.

Families also play a critical role. When adults consistently make healthy food choices, children are more likely to develop similar habits that can last into adulthood.

Creating a healthy home environment can help reduce reliance on highly processed foods while encouraging lifelong wellness.

Progress Matters More Than Perfection

One of the most important messages from the updated guidance is that healthy eating should be realistic and sustainable.

Rather than focusing on strict rules or individual nutrients, the American Heart Association encourages people to focus on their overall eating pattern and make gradual improvements over time.

Every healthier choice adds up. By incorporating more fruits, vegetables, whole grains, plant-based proteins, and minimally processed foods into your daily routine, you can take meaningful steps toward better heart health.

Learn More

For additional heart-healthy eating resources and practical guidance, visit:

www.heart.org/healthydiet

(NewsUSA) - Better brain health doesn't have to be complicated, and you can start now. Achievable, practical steps can make a real difference at any age. It’s never too late, or too soon, to shape your brain health. Research from the Alzheimer's Association shows that everyday habits, including how you move, what you eat, and how you engage your mind, can help you live better now, protect your memory over time, and potentially help reduce your risk of dementia.

For too long, Alzheimer’s disease and other dementias have been viewed as conditions to address only after symptoms appear. New research is changing that understanding. Findings from the July 2025 U.S. POINTER study demonstrate that lifestyle factors can play a meaningful role in supporting brain health and may help reduce the risk of dementia.

Still, there is a significant gap between awareness and action. While nearly 9 out of 10 people say brain health is important, only 1 in 10 say they know what to do to maintain it, according to the Alzheimer’s Association 2026 Alzheimer’s Disease Facts and Figures report.

To help close that gap, the Alzheimer’s Association is launching the (re)think your brain initiative, featuring a new “6-Step Challenge” designed to help people begin building everyday habits that support brain health. The (re)think your brain approach provides science-backed guidance people can use right away, translating complex research into practical, everyday actions that fit into daily life. It is designed to engage people earlier when there is greater opportunity to influence long-term brain health and possibly reduce dementia risk over time.

A simple guide to get you started:

1. (re)think your habits: Check your current habits and build a personalized brain health action plan.

2. (re)think your day: Start with one habit and build from there by incorporating everyday changes into your routine.

3. (re)think your movement: Get moving. Regular physical activity supports brain health and overall well-being.

4. (re)think your diet: Eat right. Track what you eat and look for practical ways to improve your nutrition.

5. (re)think your mind: Challenge your brain by learning something new.

6. (re)think what’s next: Continue the journey, monitor your health, and invite a friend to take steps toward better brain health with you.

"People are looking for clear, credible guidance they can trust," said Joanne Pike, DrPH, president and CEO of the Alzheimer's Association. "As a global leader in Alzheimer's and brain health, we have a responsibility to translate the latest science into guidance people can act on, and (re)think your brain is how we're helping people take control of their brain health." 

Find out more and get started today at https://www.rethinkyourbrain.org.

(NewsUSA) - When faced with a skin cancer diagnosis, Americans are no longer passive recipients of care. A recent survey of patients confronting treatment decisions shows a clear shift toward empowered, informed decision-making, with cure rates, avoidance of surgery, and cosmetic outcomes topping the list of concerns – often outweighing even a doctor's recommendation.

The numbers are striking. When asked to list their top three priorities, 87 percent of respondents said the cure rate was their foremost consideration. Close behind, 58 percent prioritized avoiding surgery if possible, while 47 percent emphasized cosmetic outcome. In contrast, fewer than one in five said their doctor's recommendation of surgery versus a nonsurgical treatment mattered most to them.

This marks a notable evolution in the doctor-patient dynamic. Patients are self-educating, often researching options online, and actively participating in, if not driving, their treatment choices.  

The findings underscore the attraction of newer, noninvasive, Medicare-covered options and help to explain why patients every day are rejecting traditional Mohs surgery in favor of GentleCure® Image-Guided SRT.  More and more dermatologists nationwide are offering this option, which involves the use of targeted low-dose radiation guided by real-time ultrasound imaging, and boasts a 99%+ cure rate for early-stage basal and squamous cell carcinomas.

Skeptics suggest that the need for three to four office visits a week for five to six weeks for Image-Guided SRT might deter patients, but the survey tells a different story: Only 18 percent cited convenience as a major factor, compared to the 58 percent who said they’re eager to avoid surgery.

The data poses a direct challenge to the dominance of Mohs surgery. When asked which they would prefer if two treatments offered similar cure rates, a resounding 70 percent chose a nonsurgical option. Only three percent favored surgery, while 26 percent said it would depend on the individual situation.

Patients overwhelmingly want choice. Ninety-six percent said having multiple treatment options available was very or extremely important, and they expressed concern that insurance changes could restrict access to doctor-recommended therapies. Even more emphatically, 97 percent believe patients and their doctors, not government agencies, insurers, professional organizations, or specialists, should decide which options are made available.

A nearly unanimous 99 percent agreed that “doctors and patients should have broad freedom to choose among appropriate treatment options supported by clinical evidence”. Similarly, 99 percent said that patients should have access to both surgical and nonsurgical options when medically appropriate.

These results signal a broader cultural shift in healthcare. Empowered patients value efficacy and quality of life, in this case, preserving appearance and avoiding the scalpel, while demanding autonomy in an era of abundant information. For dermatologists and the broader skin cancer care community, the message is clear: Offering genuine options, including proven noninvasive therapies like GentleCure Image-Guided SRT, isn't just patient-centered care; it's increasingly what informed patients expect and demand.

This month is national Skin Cancer Awareness Month, the perfect time to schedule your annual skin check-up and to remember to limit your sun exposure, use sunscreen daily, wear protective clothing, and avoid indoor tanning beds.

The survey was conducted by SkinCure Oncology. Information is available at GentleCure.com

(Health In Hand Foundation) - As warm weather approaches, it’s time to spread the word about spreading sunscreen.

This season, a cross-industry campaign is promoting skin protection from the sun as a public health priority and emphasizes the value of sunscreen as an everyday essential for protecting your health and reducing your risk of skin cancer.

FDA-regulated sunscreens are proven to help prevent sunburn, premature skin aging, and skin cancer when used as directed, but according to The Skin Cancer Foundation, fewer than 14% of Americans report daily sunscreen use. The #WearSunscreen campaign aims to increase that percentage. By reaching consumers across industry, healthcare, and community channels, the campaign encourages people to protect their skin every day, regardless of season, weather, or skin tone.

The Personal Care Products Council (PCPC), the Consumer Healthcare Products Association (CHPA), and the Health In Hand Foundation, with help from the Melanoma Research Foundation and The Skin Cancer Foundation, are expanding the #WearSunscreen campaign through public service announcements across print, broadcast, and social media.

The campaign messages include testimonials from skin cancer survivors and other skin health advocates and influencers to raise awareness of the need for sun protection and encourage preventive behaviors nationwide.

“While melanoma is the deadliest form of skin cancer, the most common cancer in the U.S., over 90% of melanomas are considered preventable and when detected early, are highly treatable,” said James Merrick, Chief Communications and Marketing Officer, the Melanoma Research Foundation. “Embracing sun safe behaviors such as the daily use of sunscreen, agnostic of ethnicity, gender, age and race is critical to decreasing the risk of melanoma incidence. We are pleased to represent the melanoma patient and survivor community and join the collaborative #WearSunscreen campaign to help educate all about the harmful effects of UV rays and amplify the importance of melanoma prevention.”

Consumers are encouraged to use the hashtag #WearSunscreen to share their sun safety habits, highlight why sunscreen matters, and empower others to take simple steps to protect their skin, like using a broad-spectrum sunscreen of SPF 30 or higher, seeking shade, and wearing protective clothing. The #WearSunscreen campaign aims to increase public awareness by sharing facts, free resources, and expert advice. Campaign partners are working together to provide tools and information that make it easier for consumers to incorporate sun protection into their daily routines, and by educating them about the wide range of sunscreen formulations designed to meet diverse needs, all supported by rigorous scientific evaluation and oversight.

“Skin cancer is the most common cancer in the United States, and nearly one in five Americans will develop it by age 70,” said Mary Leonard, Senior Vice President and Executive Director of CHPA’s Health In Hand Foundation. “Still, daily sun protection is not the norm. Through this campaign, we are working together to change that by providing consumers with clear, trusted information about the wide range of FDA-regulated sunscreen options available, so sun safety becomes an easy, everyday part of protecting health.”

Visit personalcarecouncil.org/sunscreen or healthinhand.org/sunscreen to learn more.