Consumer Health Website Helps People Safely Choose & Use Self-Care Products
The ever-changing landscape of self-care offers consumers an array of choices that can sometimes feel overwhelming. To help navigate through the sea of health information, the Consumer Healthcare Products Association (CHPA) Educational Foundation, a nonprofit organization that empowers consumers to make smart self-care decisions, has launched a new website, HealthInHand.org.
The website, formerly KnowYourOTCs.org, provides information not only about over-the-counter (OTC) medicines, but also dietary supplements and consumer medical devices. Through a modern, user-friendly design, the site features a robust search function, an extensive library of self-care resources written by healthcare professionals, a simplified symptom relief section, a catalogue of common self-care products, and an active ingredient glossary.
“This redesign is more than just a fresh coat of paint,” says Anita Brikman, Executive Director of CHPA’s Educational Foundation. “Health In Hand is the result of many months of hard work, thoughtful design, targeted testing, and innovative development,” she explains. “We’re decoding dosing, explaining ingredients, simplifying safety, and helping visitors choose the types of products they need to make the most of their health. Health In Hand is tested, trusted, and clear – a genuine reflection of our Foundation’s mission to continually help people understand how to safely choose and use self-care products.”
The website includes two new sections. “My Self-Care” tailors content to different life stages and age-specific categories, while “Healthy Living” focuses on health maintenance routines and daily self-care needs, such as choosing vitamins and supplements, staying safe in the sun, and maintaining healthy sleep habits.
Specific to dietary supplements, Health In Hand provides curated content with the facts people need to safely choose and use these products. The site also breaks down dietary supplement information for certain groups who may need higher levels of specific nutrients based on their diet or stage of life, including information for children, teens, and adults aged 65 and older.
The site also provides critical health information to women of all ages, including advice from experts on feminine hygiene and supplement information tailored to women who are currently pregnant, looking to conceive, or breastfeeding.
“We’re simplifying self-care,” said Mary Leonard, Vice President of CHPA’s Educational Foundation. “Our newly updated mobile-friendly website means people will always have expert advice and dynamic content right at their fingertips, so they feel empowered to take self-care decisions into their own hands whether in the pharmacy aisle, on-the-go, or at their child’s bedside.”
Visit HealthInHand.org for more information.