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The Convergence of Real Estate, Media and Technology

(NewsUSA) - The idea to build giant LED screens is not a new concept.

Historically called "Megatrons or Jumbotrons," they have been used to generate buzz and a visual identity for properties and in some cases to generate the majority of the revenue for the buildings they are affixed to.

Nowhere has this been more evident than in Times Square. Like the neon signs and painted wallscapes before them, these LED signs were the beginning of a new era, a generational embrace of new technology affixed to hundred-year-old bricks, windows and recycled steel skeletons whose entire purpose has been to engage and elicit a response, a feeling and a call to action from the world around them.

The recent trend of working from home that was accelerated by the COVID-19 pandemic clearly illustrates the need for fluidity in the way corporations, individuals and landlords have to work together to promote and ensure health, safety and satisfaction within commercial and retail real estate environments.

An example of a project that is currently under construction in New York that is embracing this concept, is 1568 Broadway, "TSX."

The project includes three digital and two static signs on the fa?ade, one of which is being built with an open-air stage overlooking Times Square, as well as full audio capabilities in order to make it the new epicenter of Times Square, where something equally iconic as the ball drop can occur year-round.

According to the development team, "TSX Broadway will provide a single brand with the most powerful marketing tool in the world, the most technologically advanced signage and lighting package in New York City. There will be an 18,000-square-foot LED sign wrapping the podium, and a full-building fa?ade lighting system that will activate the entire 46-story tower as a branded beacon."

Imagine a commercial tenant experience where you are able to wake up in one of several overnight suites, an iPad or other connected device enabling you to operate different functionalities in your room, book a time at the fitness center and order breakfast, all before heading to your office.

At lunch, you head out and are constantly engaged both consciously and subconsciously by lighting, sounds, smells, images, and digital messages in the elevators, lobbies and as you emerge outside on the building's fa?ade itself.

All of this coupled with beacon technology, geo-fencing and rapidly progressing programmatic media capabilities ensure that tenant engagement will be even more consistently and intuitively woven into the fabric of our daily lives as we return to the new post-COVID normal.

With all these layers of technology working synchronously with brick and mortar, brands and sponsors will be better able to monitor, track, modify and manage media campaigns.

This immersive and experiential centered approach to real estate can be used in all types of real estate environments, utilizing technologies that prompt a shift away from the "look at me" effect and towards engagement, that is, "how does it make me feel?"

The time is now to begin integrating the various technologies at our disposal simultaneously.

By operating this type of real estate model, implementing and innovating rapidly across vertical technology sectors, we can collapse the time table from conceptual to the new normal and write the narrative for how real estate, media, and technology cohabit in the world of our future.


Matthew A Knee is president of GCG Media Services.

New Social Network Supports Skilled Trades this Labor Day

(NewsUSA) - Transportation technology is critical to the American economy, as are the skilled technicians who help maintain steady supply chains and get goods where they need to go.

The demand for transportation technicians is surging. However, many students planning their futures and individuals considering career changes don't realize the opportunities and the potential for success in transportation technology and repair.

Often underestimated as "blue collar," or "grease monkey" jobs, today's transportation technicians are actually high-tech "new collar" workers who depend on their computer skills and fluency with the latest in digital technology.

"A modern car runs on approximately 100 million lines of computer code, more than twice that of the NASA space shuttle," says Mike Pressendo, Chief Marketing and Strategy Officer for TechForce Foundation.

"Now, with electric vehicles set to become more common than ever before, the list of STEM (science, technology, engineering and math) skills transportation technicians need continues to grow. These are skilled, well-paying, technical jobs that literally keep America rolling."

According to a 2021 survey, 62 percent of high school students want to forge their own educational path, with 29 percent saying that the pandemic's financial impact makes them less likely to attend a four-year college. Unfortunately, many students don't know about the tech-school career options available to them. A staggering 63 percent said they wish their school provided more information about different types of fulfilling careers.

The TechForce Foundation, a nonprofit 501(c)(3), has created the first and only social network designed and gamified for tech students and professional technicians to connect with each other, schools, industry and employers. TechForce connects students and career changers to a career guide, available at The TechForce social media also showcases the "Because I'm a Tech..." campaign, which features a diverse group of technicians sharing their stories of successful and secure skilled technician careers.

TechForce's social network supports the growth and placement of skilled technicians, with opportunities for career exploration, scholarships, free technical training and events. The online platform also connects schools with industry resources.

"Next-gen techs are digital-native, yet there was no commercial-free digital environment for them to connect with peers, showcase their talents, check out employers and compete for points, status and prizes," according to TechForce CEO, Jennifer Maher.

"TechForce is the first and only social network of its kind, full of engaging content and designed by GenZers for GenZ as the place for aspiring and working techs to explore and advance their careers."

For additional information about TechForce's social network, visit


Talend Survey Finds Executives Don't Trust Or Understand Data

(NewsUSA) -Despite being recognized as one of the most valuable assets in an organization, corporate data remains one of the least measured or understood. While decision makers have more access to data than ever before, there's little way to make sense of it. New research delves into the difference between executives who are data-driven, and those who are just data-saturated.

Talend's recently published 2021 Data Health Survey1 demonstrates clearly that business leaders understand the importance of data -- two-thirds report that they work with data every day. Yet, 78% of executives say they face challenges using their data, and 36% say most of their decisions are not based on data. Companies know that the path to the future depends on using data, but despite years of investments in modern data infrastructure, they struggle to put that data to use.

To survive in today's economy, every organization must become a data company. This is easier said than done. Only half of executives highly rate their company's ability to deliver even the basics: timely, accessible, complete, and accurate data.

Data management companies have been offering to solve these problems for years, but their solutions are focused only on the mechanics of data. Focusing on simply moving and storing more data means some of the basic components of data management are lost -- where is data coming from? Who has access to it? How accurate is it? To become data-driven, leaders need to know more about their data.

"Our relationship with data is unhealthy. Only 40% of executives always trust the data they work with, and more than a third of executives are still making decisions based on gut instincts," says Christal Bemont, CEO, Talend. "The reality of data is falling well short of the industry's vision. Data management, which largely focuses on moving and storing data, doesn't consider the overall health of data. Therefore, in trying to manage data, companies are in fact creating digital landfills of corporate information. This must change. Our vision of data health is the future because it recognizes fundamental standards for quality and reliability are critical for corporate survival."

Talend envisions data health as a holistic system of preventative measures, effective treatments, and a supportive culture to manage the well-being of corporate information actively. Data health will include monitoring and reporting capabilities to help organizations understand and communicate -- in a quantifiable way -- the reliability, risk, and return of this highly critical business asset.

The data integrity and integration company's customers report that focusing on data health delivers positive business results. "Without access to quality data on time, we could have never achieved the scale of analytics we are currently in," says Ranadip Dutta, solution architect manager at Lenovo. "We now have flexibility along with scalability."

For more information on the Talend Data Health Survey and data health, click here.


From March 24th to April 8th, 2021, Talend led a survey via Qualtrics of 529 global executives -- with titles ranging from director to the C-suite -- from medium and large companies making more than $10 million in annual revenue to assess their ability to make data-driven decisions.


Remote Areas Embrace Satellite Internet to Work from Home

Even as the pandemic wanes and more workers return to in-person settings, employers and employees recognize that the workplace model has changed, and the demand for internet service will likely remain high.

However, reliable, affordable internet service remains a challenge in many parts of the country, notably in rural areas.

Companies such as Viasat have stepped up to connect unserved and underserved areas, and they have optimized their network based on customer needs and overall increased demand. Satellite internet service helps bridge the "digital divide" by providing service in remote areas that fall outside the zones where terrestrial providers are unable to serve.

Leading global consumer-technology media brand, CNET, recently named Viasat "best satellite provider" of 2021 for U.S. rural internet service because of its high speed, high data volume, and reasonable prices for Wi-Fi equipment rental costs. Many people living in remote regions before the pandemic, as well as those who moved from urban to rural areas seeking more space in the midst of the pandemic, discovered they can perform their jobs effectively without commuting when connected to reliable and quality internet.

In a recent survey conducted by Viasat, users in these remote regions responded that email was the most important internet service they needed to work from home, followed by the ability to make video calls, and satellite internet supports these functions.

In addition, many older residents in remote areas have discovered that reliable internet access brings safety and connection with family, friends, and medical care.

Moreover, 66% of respondents in these remote regions said that they plan to work from home in the future if given a choice. Satellite internet service makes it possible for residents in remote areas to work and remain productive from home.

For more information, visit

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