What is NewsUSA?
NewsUSA is a media distribution service that was established by Rick Smith
in 1987. For 20 years, we have guaranteed media coverage for our clients and have served more than
3,000 companies in a variety of industries such as public relations, communications,
health care, nonprofit, federal & local government, automotive, health &
beauty and more. We guarantee placement in newspapers and radio stations nationwide.
NewsUSA’s headquarters are located near Washington, D.C., with offices
throughout the United States.
Who uses NewsUSA?
NewsUSA has worked with more than 3,000 national clients including, Hallmark,
AAA, Dole and the Environmental Protection Agency. Click
here to see a partial client list.
How do you differ from PR firms?
NewsUSA is the secret weapon used by the top PR pros to guarantee placements. We specialize 100% in story creation, placement and proof of placement.At NewsUSA, we send out a finished
product – actual editorial features that the newspapers use free of
charge. Editors usually run our features unedited.
 What
is a feature release?
A NewsUSA feature (mat release) is a consumer news story written about your
product or service in a way that both advertises your business and provides valuable
information to the public. A NewsUSA feature is NOT pure advertising as it is
presented in a journalistic format that is considered more credible to the reader.
What type of features do you
offer?
One-column feature: 150-200 words
Two-column feature: 350 words with a photo; 400 words without a photo
Three-column feature: 450-500 words with a photo; 550-600 words without
a photo
What is a byline feature?
In a byline feature (i.e. Ann Landers) you act as a spokesperson and our editors ghost write the
feature. You bring the expertise and personality to the feature, while NewsUSA
brings quality feature-writing skills.
What is an evergreen feature?
Evergreen features have a year round life span. By avoiding reference to dates
and specific events, using broad product references and consistent contact information,
you get the maximum lifespan for your feature and the best use of your campaign
budget.
What is a seasonal/timely feature?
Timely features are articles that are related to a specific event or period,
such as a holiday, season or special awareness month. Newspaper editors rely on
our seasonal features to enhance their special sections throughout the year.
Which of your features are the most successful?
Our most successful features
- have a national focus
- are tips-oriented or have a human-interest angle
- are not overly commercial
- are written about popular topics (health, auto, home improvement, for example)
How is NewsUSA unique?
- We have 20 years of operation under the same management and ownership
- Our clients speak directly with our editors
- Our clients have the ability to track newspaper clips in real-time and around
the clock on our web site
- Our features are written in Associated Press style
- We guarantee the performance of our features unconditionally
- Our guarantee is backed by physical proof
How can you guarantee placements?
We distribute to 10,250 newspapers, fulfilling their need for editorial content.
Our features cover topics that editors want, in the style they require, and are
delivered in convenient formats including a bi-weekly, camera-ready tabloid, on
CD-ROM, via e-mail and on our web site.
How
many newspapers do you cover?
We cover 10,250 newspapers in the United States. Circulations range from 1,000
to 1 million readers, with an average circulation of around 22,000.
Can we test your service?
The small best test of our service is to run an initial campaign of four to twelve
features written from varying editorial angles. This will enable you to see the
impact that our media campaigns can have on your company.
What does your service cost?
Cost is based on the size of your campaign. Contact
one of our National Publicity Advisers to find out more about your campaign options.
Can I run multiple articles discussing
one product or service from a different point of view?
Yes. In fact, campaigns consisting of various feature angles perform much better
than single features.
In
what newspapers can I expect the feature to be placed?
Your features are placed at the discretion of the newspaper’s editors.
However, we have a track record of successfully placing clients in major daily
newspapers and upscale suburban newspapers nationwide such as The San Francisco
Chronicle, The Miami Herald and The Buffalo News.
What is a clip report?
A clip report is a summary of your results compiled and mailed to you every Friday
with actual newspaper clippings proving the placements. Click
here for a sample clip report.
How long will it take before I will
begin to see results?
Typically, it will take eight to 12 weeks from the print distribution date to start seeing many of our clips. Why? After your feature is distributed, we need to allow time for editors to use the feature and then for us to get the clips back. Clip count can be accessed in real-time on our password-protected client
access site at www.newsusa.com.
Why Do I Need NewsUSA? Couldn’t we do
what you do ourselves?
NewsUSA saves you time and money
and GUARANTEES results. If you fail to get the placements, you
don’t have our guarantee to rely on. We have 20 plus years of successful campaigns. Why do it yourself? We have already done the work for you. By tapping into our network of media outlets you are guaranteed results that save you time and resources in the long run.
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