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Case Studies
| Industry: |
Automotive |
| Objective: |
To inform the public about important auto safety and maintenance issues |
| Campaign: |
A campaign of 4 print features |
| Placements: |
19,456 |
| Ad Value: |
$8,787,877 |
| Readership: |
351,515,124 |
“AAA Public Relations has been extremely pleased with the
media coverage provided by NewsUSA. Their writers have assisted us in crafting
articles that are helpful to consumers, while delivering important messages about
AAA’s products and services. Placing consumer feature articles with NewsUSA
is a crucial element in AAA’s overall public relations strategy.”
~ Geoff Sundstrom
Manager, Public Relations
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| Industry: |
Banking & Finance |
| Objective: |
To provide consumers with important information regarding financial matters |
| Campaign: |
A 36 feature media campaign |
| Placements: |
15,556 |
| Ad Value: |
$6,076,626 |
| Readership: |
225,616,980 |
“My department's relationship with NewsUSA goes back almost a decade and over that time period we've been extremely pleased with the quality of the service we've received. From the company's regional sales representatives to its writers and editors, the News USA team is very skilled, seasoned and professional. Rather than simply being a vendor executing orders for a client, NewsUSA is a true partner. They take a consultative approach by advising us throughout the entire mat column creation process, offering sound tips and insights to help ensure we tell our company's story in the most effective way possible.”
Chris Doyle
Vice President of Public Relations
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| Industry: |
Associations |
| Objective: |
To advance the value of associations to the public |
| Campaign: |
A 7 feature media campaign |
| Placements: |
1,224 |
| Ad Value: |
$736,990 |
| Readership: |
29,479,608 |
“Perhaps the best value of your service is in reaching
weekly newspapers, since circulation for weekly papers has nearly doubled in the
past decade. Our experience shows these smaller newspapers are frequently read
from cover to cover. We’re also pleased with the number of clippings received
from several daily newspapers, such as the Houston Post, Buffalo News and Los
Angeles Times, to name a few.”
~ Thomas A. Gorski, CAE
Vice President, PRE & Market Research
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| Industry: |
Retail |
| Objective: |
To make the Hallmark brand visible to consumers |
| Campaign: |
A 7 feature media campaign |
| Placements: |
4,476 |
| Ad Value: |
$1,176,901 |
| Readership: |
47,076,056 |
| Feature: |
Hallmark Hops Aboard 'The Polar Express' |
“Hallmark has been a satisfied NewsUSA user for the past couple of years. We enjoy good service, helpful editorial direction and strong results on our product…”
~Lydia Steinberg
Hallmark Public Relations
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| Industry: |
Travel |
| Objective: |
To provide consumers with useful travel information |
| Campaign: |
A 15 feature media campaign |
| Placements: |
9,616 |
| Ad Value: |
$3,776,491 |
| Readership: |
86,529,672 |
“NewsUSA has been very effective in helping Thrifty Car Rental to get story placements in newspapers and on radio nationally. They have been particularly helpful in communicating "evergreen" stories like consumer tips or feature stories. I appreciate their services greatly, and will continue to use them.”
~Chris Payne
Manager, Corp. Communications
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